Three-dimensional graphics are becoming a defining feature of modern branding. Businesses are continually looking to replace flat imagery with CGI artwork to try to increase visual appeal. The latest data shows that shoppers are 11 times more likely to complete a purchase if they have interacted with a multi-dimensional model, showing how much of a place 3D imagery has in modern marketing.
3D Marketing Examples
Unlike static images, 3D images add depth and realism. A recent example would be Spotify’s disco ball logo update. The company replaced its app icon with a glittering, three-dimensional disco ball to celebrate the platform's 20th anniversary. The new logo went viral and helped to put a spotlight on the brand.
Warner Bros transformed its logo into a three-dimensional image during movie start-ups, making the brand memorable.
Another company that has experimented with three-dimensional graphics is Firefox. The brand has previously added extra depth to the logo to make the fox look like it's wrapping around the spherical Earth, using clever graphic design to make the result clear and easy to see.
In iGaming, multi-dimensional graphics are often used. Bingo online games like Cash Cubes feature cubes that visually stand out on the page. Highlights are used to make certain cubes appear in the forefront, giving the cover image a multi-dimensional appearance, different from other games on the website.
Spatial Technology Is Accelerating 3D Adoption
Even though 3D imagery is on the rise, this trend goes far beyond graphic design. Retail giant IKEA has started using advanced visual technology and augmented reality to help shoppers visualize furniture inside their home via a smartphone.
Fashion labels like Tommy Hilfiger have incorporated this tech into their virtual presentations. The design processes now, whether it’s sampling or showrooming, are all done via multi-dimensional design, rather than through more traditional methods.
Tech companies also rely on advancements like this for product launches. Firms like Apple and Samsung use 3D renders of an item to show people what it looks like before it reaches store shelves. This allows marketing campaigns to begin months ahead of the scheduled release.
Ultimately, 3D graphics aren’t just about aesthetics. Businesses are reporting that they have faster content creation as well as lower production costs when harnessing this technology. Companies are experiencing fewer returns, as customers have a clearer understanding of what they are buying.
Trends like this are making 3D graphics in logo design increasingly prominent, with smartphones serving as the key connecting element. As modern phones feature powerful processors and are typically viewed at a closer distance, multidimensional graphics can create a much stronger visual impact and stand out more effectively.
Spatial photography has also allowed people to harness 3D technology, with advanced technology like LiDAR scanners helping people to scan objects in 3D without expensive, dedicated hardware.
As a result of these trends, more businesses are creating logos as assets first, and then producing a simplified, 2D version where it is required.
Google Android is a prime example here, where the 3D logo is used across most verticals, and the 2D logo is reserved for simpler applications.
