Every year, LogoLounge conducts research to identify key trends in logo design. After analysing more than 30,000 designs, Bill Gardner and other designers identified 15 key trends, including floral motifs, blurring, new approaches to perspective, fluid shapes, spirals and sound waves.
The trends also included stretched letters, stencil elements, and other unexpected solutions.
Context
Just as tornadoes don’t appear out of nowhere, logo trends don’t arise spontaneously either. Certain conditions are necessary for them to emerge, and although it is not always possible to predict in advance what will become popular, attentive observers can notice patterns.
Logos are not born in a vacuum; they are closely linked to cultural, technological, and social contexts. If this context is ignored, logos may seem ‘wrong’ to the audience.
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Colour accents
Last year, pink was the key colour influencing the logo design, as confirmed by scientific research. In 2026, the accents shifted to more natural shades — all shades of green came back into fashion, as well as specific shades of blue that seem impossible to take your eyes off. We are on the verge of a moment when most of the available colours have already been used, and designers are beginning to look for new solutions beyond the usual palettes. For example, there is a trend toward two-color foil effects that literally mesmerise with their shine.
This evolution is particularly visible in digital-first industries, including the design language adopted by modern platforms, such as established online casinos like Amazon Slots, where colour psychology plays a significant role in guiding user attention, highlighting game categories, and reinforcing brand identity across mobile and desktop environments.
Symbols and context
Symbolism remains an integral part of branding, but it is important to remember that its power depends on context. For example, images of clouds can have completely different meanings depending on cultural interpretations. Eastern visual styles can emphasise movement and dynamics, while Western images of clouds often appear static.
Current trends for 2026 show how symbols (smiling faces, locks, mushrooms, and other elements) attract attention and influence emotions. But even the most vivid symbols lose their power if they lack context. In interactive environments such as an online casino platform, symbols are not merely decorative — they often signal features, bonus mechanics, or levels of security, making clarity and contextual placement essential to maintaining user trust and engagement.
New approaches to shapes and textures
In 2026, designers are actively exploring new approaches to working with shapes. ‘Liquid shapes,’ for example, contrast with strict geometric logos with perfect angles and radii. These logos embody a more relaxed, natural approach, where it’s not perfect symmetry that matters, but a sense of freedom. This approach is often associated with brands that want to emphasise their flexibility and humanity. These logos create a sense of fluidity and organicity, as if they were flowing like honey.
Trends in working with blurring and perspective
The blur effect continues to be popular. It creates a sense of visual complexity and makes the viewer want to look more closely at the details. This trend is actively used in branding and applications where animation is present. Smooth transitions and gradual clarification of elements attract attention, creating intrigue and making you think.
Spirals: in search of harmony
Visual solutions based on spiral shapes continue to be relevant in 2026. Strangely enough, one of the key sources of inspiration for these solutions was the famous Fibonacci sequence, which designers interpret through logos. Spirals create a sense of infinity and organicity, making them particularly attractive to brands associated with nature, harmony or innovation.
