If you look at any of the top companies in the world, one thing that they have in common is that they have attractive and memorable logos. In fact, the top businesses have effectively branded their stamps on people’s brains, with images of the logo coming up whenever someone says the company name. Adidas, Apple, Nike – you probably thought of their iconic designs as you read that.
The business world has changed since these legacy brands came about, though. The question is, are logos still as important as ever, or do other factors usurp them in modern business?
Impact on Online Entertainment Franchises
Logos existed long before the online entertainment industry existed, but they’ve had an incredible impact in this setting. It could be argued that they’re the most important thing for a franchise’s success on the internet, as brands only have a fraction of a second to grab someone’s attention.
For example, if you try the big racing slot, this slot theme is recognisable due to its connection with a popular theme, horse racing, signified in its design. The Big Bass slot series is also one of the most recognizable now, and the logo shows up in the same way across all the titles, including Big Bass Trophy Catch, Big Bass Surf’s Up, and Big Bass Master Classic.
The same thing can be seen in the online streaming market, where various entertainment franchises have blown up across spinoffs and related releases. The Walking Dead is one of the main examples of this, with more than five spinoffs of the original show. They all keep the iconic logo, though, so viewers can instantly spot content in the franchise in sprawling lists of thumbnails.
Why Logos Still Matter in a Crowded Market
It’s amazing how something so small and simple as a logo can hold so much power, but the basic concept still acts as the initial touchpoint between a customer and a brand. In today’s crowded marketplace, they could be even more important than ever, as they have to be used across everything from storefronts to mobile apps.
One of the primary reasons why logos work so well is that they instantly evoke familiarity. They play upon the way people will tend to develop a schema of a brand or product and associate it with the simple design. Then, when they see it, they can easily unpack these memories and recall everything they know about a brand. Therefore, having a great logo that people can remember easily makes a brand so much more effective.
Of course, there are some other factors at play when it comes to franchise success. Along with the logo, brands need to develop a consistent image across all their touchpoints that reflects their identity and speaks to target customers. It’s also crucial to use marketing and engagement strategies to keep a brand at the forefront of people’s attention.
A great logo may not be the single most important factor in a franchise’s success, but it is still imperative to have one. The logo acts as a way for customers to instantly remember everything they know about a company, and is an excellent way to build trust.
