The logo seems to be almost as ancient as marketing, with the earliest offerings dating back to the late 1800s. They’ve helped brands cement themselves as global superpowers with the likes of Nike, Coca-Cola, and Mercedes having some of the most iconic logos in the world. But logos as we know them could soon be set to evolve.
New technology and future online platforms will make it possible for logos to be so much more than still images. Dynamic thumbnails in the online casino industry offer a glimpse of what could be set to come.
Online Casino Thumbnails Leading the Revolution
When thinking about how logos could evolve in the future, it’s a good idea to look at the advancements taking place in the online casino industry. The thumbnails and logos used for slot games have altered drastically over the years, with developers bringing in fresh techniques to make their games look more appealing.
For instance, when players hover their mouse over a game like Eagle of Wealth, the logo moves to show that it is being interacted with. This makes it stand out more.
Some thumbnails also have dynamic moving parts, giving players a taste of what they can expect when they play the game. Starburst, for example, features stars and planets that move around and take players on a journey through space before they’ve even started spinning the reels.
Logos Could Soon Be Dynamic and Responsive
Logo designers and existing brands may decide to take inspiration from the online casino sector in this regard, as new technology has brought about a range of possibilities. Because many people interact with brands online now, it’s certainly an idea for companies to introduce dynamic and responsive features on their logos.
Businesses now need to think less about how a logo will look on a billboard and more about its appearance on a webpage. Modern logos are designed to be dynamic and scalable, appearing consistently and clearly across a range of devices. They can also change depending on seasons or to promote special events.
A great example of this is the Google logo, which is often altered to represent what’s going on in society at a particular time. For example, it can change for Christmas or when there’s a general election.
New Technological Platforms Will Lead to Innovation
Logos have already evolved in the online sphere, but they could be set to go through even greater changes soon. If the virtual reality metaverse comes to fruition, it will lead to new ways for consumers to interact with brands.
There could be numerous new ways to present logos to VR users. By integrating AI as well, designers may be able to have logos change in their color scheme or style based on who’s looking at them. This could help deepen the connection between consumers and brands, making logos an even more integral part of the user experience.
Logos have always progressed with the times, and they are set to undergo many changes in the years ahead. New technology and platforms will bring about a whole host of new ways for logo designers to innovate.
